The Comfort Co's Best Black Friday Shoe Deals: Supportive Styles Up to 40% Off
Up to 40% off comfort shoes this Black Friday, with selected clearance styles going even further. With savings like that across the massive selection at The Comfort Co, it could be tough to know where to start! These are the deals our team would grab first.
Every big sale always has those few finds that leave you thinking, "are they sure? Someone must've made a mistake."
This year, our Black Friday sale is FULL of them!
Should I have let my boss know instead of making a blog about it? Probably.
Can you reap the benefits before my disciplinary meeting where I'm forced to take this down? Absolutely!
We've broken this down pick by pick, category by category. Based around our tried and tested customer favourites with some deals that just might make your jaw drop.
As always, every pair on this list comes with The Comfort Co's Recipe of Comfort built in.
Buying comfort never felt so comfortable.
Keep an eye out for the Clearance badges on the cards. Those are end-of-line styles, so once your size is gone, it's gone for good. Everything else sits in our up to 40% off sale.
Our top Black Friday picks at a glance
Short on time? Here's our number one pick in each category. Scroll down for the full shortlist, with three picks in most categories.
| Category | Our pick | The deal | Why it's worth it |
|---|---|---|---|
| Sandals | Vionic Restore Recovery Sandal in Black/Charcoal | Clearance 63% off | Dual-density cushioning and padded straps for proper recovery days. |
| Slides | Vitasole Vista Slide in Sage | 33% off | Two adjustable buckles over a VX Technology footbed with built-in arch support. |
| Jandals | Scholl Sonoma Brick Toe Post Sandal in Black | 32% off | Scholl's Orthaheel support in a toe post you will actually want to wear. |
| Wedges | Revere Osaka Mary-Jane in Rose | Clearance 64% off | Premium leather on a natural-arch contour, with a volume spacer to fine-tune the fit. |
| Heels | Naturalizer Banks Slingback Heeled Sandal in Barely Nude | Up to 40% off | Pointed toe, low block heel, adjustable buckle. Polished and walkable. |
| Flats | Revere Narita Mary-Jane Flats in Gunmetal | 32% off | A leather Mary-Jane with a cushioned forefoot and arch support built in. |
| Loafers and slip-ons | Vionic Uptown Loafer in Camel Leather | Up to 40% off | A packable loafer that folds flat, on Vionic's supportive footbed. A travel hero. |
| Casual sneakers | Revere Athens Lace-Up Casual Sneaker in Coconut | 32% off | A classic lace-up with a cushioned forefoot and a slip-resistant sole. |
| Active sneakers | Vitasole Walker Mesh III Active Sneaker in White | 32% off | Breathable mesh over a thick cushioned midsole. Our everyday walker. |
| Boots | Revere Damascus Wedged Boot in Khaki | 38% off | Full-grain leather with a volume spacer to tune the fit. |
| Slippers | Mia Vita Zap Slipper in Charcoal | 33% off | Part slipper, part clog, with a snug moulded heel. Indoors and out. |
Sandals, slides and jandals
Summer's here, so sandals are an obvious first stop. Look for a contoured footbed and something that holds your foot in place. If flat, floppy sandals are a bit of a recession indicator, consider these prices the bailout.
Sandals
Vionic
Restore Recovery Sandal in Black/Charcoal
Dual-density cushioning and padded straps for proper recovery days.
Shop the deal
Revere
Como Adjustable Slingback Sandal in Coral
Hook-and-loop straps, with strap extensions included for a dialled-in fit.
Shop the dealSlides
The ultimate slip-on, slip-off, never-think-about-it shoe. If there's support underneath (and you got them at a great price), you can think about them even less!
Vitasole
Two adjustable buckles over a VX Technology footbed with built-in arch support.
Shop the deal
Jandals
Myth: Jandals can never be supportive. Myth busted: Not if they're on The Comfort Co.
Scholl
Sonoma Brick Toe Post Sandal in Black
Scholl's Orthaheel support in a toe post you will actually want to wear.
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Scholl
Tide III Toe Post Sandal Women's in Bronze
A leather and webbing upper over an Orthaheel footbed.
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Vitasole
Vitality Recovery Toe Post Sandal in Tangerine
A thick, sculpted footbed for the end of a long day (or a long walk).
Shop the dealWedges and heels for party season
Christmas parties, weddings, long lunches that turn into dinner. A wedge is the steadier way to get some height.
Wedges
Revere
Premium leather on a natural-arch contour, with a volume spacer to fine-tune the fit.
Shop the deal
Heels
Silly season is coming in HOT... and so are the events where heels are a must. Keep those dancin' feet happy with a sensible height and a secure fit.
Naturalizer
Banks Slingback Heeled Sandal in Barely Nude
Pointed toe, low block heel, adjustable buckle. Polished and walkable.
Shop the deal
Aetrex
Kristin Arch Support Block Heel in Black
Built-in arch support, memory foam and a hook-and-loop closure.
Shop the dealFlats and loafers
Work, weekends, flights and first dates. Flats and loafers are the hardest-working pairs in your wardrobe, so they may as well be the comfiest.
Flats
Revere
Narita Mary-Jane Flats in Gunmetal
A leather Mary-Jane with a cushioned forefoot and arch support built in.
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Revere
Timaru Mary-Jane in Gunmetal Angle
Fits wide (C) widths, with stretch neoprene across the forefoot.
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Loafers and slip-ons
Vionic
Uptown Loafer in Camel Leather
A packable loafer that folds flat, on Vionic's supportive footbed. A travel hero.
Shop the deal
Scholl
An elastic gusset so they scuff on in seconds, with memory cushioning underfoot.
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Sneakers
Your sneakers probably clock more hours than any other pair you own, so this is where a good deal goes the furthest. Casual for the coffee run, active for the step count.
Casual sneakers
Revere
Athens Lace-Up Casual Sneaker in Coconut
A classic lace-up with a cushioned forefoot and a slip-resistant sole.
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Vionic
Simasa Sneaker in Cream Botanical
A cream leather sneaker that dresses up or down, with Vionic support underfoot.
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Active sneakers
The Vitasole Walker tops our active sneaker list this Black Friday. Breathable, cushioned and built for steps, it's the one to grab if you only buy one pair.
Vitasole
Walker Mesh III Active Sneaker in White
Breathable mesh over a thick cushioned midsole. Our everyday walker.
Shop the deal
Boots (yes, in summer)
Hear us out, it might be time to plan ahead. Black Friday prices on good boots are hard to beat, and they'll be sitting in your wardrobe ready to go when the first cold snap hits (or when you simply can't wait any longer to bust them out).
Revere
Salzburg Zip Ankle Boot in Cognac
Full-grain leather zip ankle boot with an arch-hugging contour.
Shop the dealSlippers (the easy Christmas gift)
Christmas is around the corner, and slippers are one of the few gifts that get worn every single day. These ones come with real support underfoot, so you're giving comfort, not just fluff.
Scholl
Snuggle II Slipper in Natural Leopard
Podiatry-designed alignment, hidden inside a properly cosy slipper.
Shop the dealHow to shop a comfort shoe sale (without regrets)
A sale is the best time to buy comfort shoes and the easiest time to buy the wrong ones. A few rules our team actually uses:
Buy what you'd buy at full price. If you wouldn't have wanted it last week, a big discount doesn't change that. It just makes it a cheaper mistake.
Know your size in each brand. Sizing varies between brands, and some only come in whole sizes. Revere, for example, recommends going up to the nearest whole size if you're usually a half. Check the size guide on the product page before you add to cart.
Check the footbed if you wear an orthotic. A removable footbed means your own orthotic can go in. A fixed footbed means it can't. Our guide to orthotic-friendly footwear explains the difference.
Clearance doesn't come back. The styles with a Clearance badge are end-of-line colours. Once your size goes, it's gone for good, so don't sit on those ones for too long.
Ask before you guess. Not sure about width, fit or which pair suits your feet? Our Comfort Concierges on live chat can help, or visit our Comfort Co showroom to try before you buy.
Shop the Black Friday sale
Up to 40% off comfort shoes, with selected clearance styles going even further.
Shop Black FridayFrequently asked questions
What are the best Black Friday shoe deals for comfort?
The best Black Friday shoe deals for comfort combine real support underfoot, an adjustable fit and a style you'll wear on repeat. This guide covers the standouts across sandals, jandals, wedges, flats, sneakers, boots and slippers from Revere, Vitasole, Mia Vita, Vionic and Scholl.
How much is off at The Comfort Co this Black Friday?
Our Black Friday sale is up to 40% off comfort shoes, with selected clearance styles going further. The discount shows on each product page, and clearance styles are flagged on the cards in this guide.
Are Black Friday sale shoes the same as full-price shoes?
Yes. They're the same styles, with the same support and materials. Clearance styles are usually end-of-line colours, which is why the discount is deeper and why sizes don't come back once they sell.
Can I wear my orthotic in a sale shoe?
Yes, if the shoe has a removable footbed. Many Revere, Vitasole and Vionic styles in the sale do, and each product page lists it. Shoes with a fixed footbed can't take an orthotic.
What if I'm not sure which size or fit to choose?
Check the size guide on the product page first, as sizing varies between brands. If you're still unsure, chat to a Comfort Concierge on live chat or visit our Comfort Co showroom to try styles on.
Can't decide between two pairs? Ask a Comfort Concierge and we'll help you pick the one you'll wear the most.