What is the Recipe of Comfort?
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The Reason a Comfort Co Shoe Is More Than Just Comfortable
For most people, a “comfort shoe” is just a shoe that is comfortable when you put it on. How could it possibly go deeper than that?
We’re here to tell you that it absolutely does, and the “Recipe of Comfort” is how the Comfort Co does it.
Sure, that squishy feeling when you put them on is nice. But shoes are worn longer than that first squish. If your shoes aren’t supporting you as you move, that squish could turn into a sqOUCH before you know it.
The Recipe of Comfort is how The Comfort Co ensures that your shoes STAY comfortable. Step after step, day after day, and do you a world of good in the process. Keeping you comfortable in movement for years to come.
What Is the Recipe of Comfort in Comfort Shoes?
The Recipe of Comfort is a promise. A list of features we know from our extensive work with podiatrists and health care professionals ensures a shoe will provide not only comfort, but long term wellness as well. Those are:
Every Comfort Co shoe includes all three. So at the very least you’ll know that if you’re wearing a Comfort Co Shoe, it’s doing you good.
At this point you may be thinking, “If all the shoes have the same ingredients, why do you have so many different brands?”
That’s because the recipe is just a starting point.
Every foot is different. You might have a foot condition, a hard to fit foot or a multitude of other things that makes yours unique. Then how people use their feet day to day is even more different! Everyone’s day is different, and what you want out of the shoes will vary from person to person.
Yes, every Comfort Co shoe will tick the boxes. But when you start looking at the balance of those three ingredients, that’s where the magic really happens.
The best comfort shoes are a mixture of rhyme AND reason, not just a single feature. They are about getting the balance right for how you live, move, and spend your day.
Perfected Arch Support: What It Is and Why It Matters
Arch Support is about redistributing pressure when you take a step and making sure that step is aligned with the rest of your body. The concept is pretty simple. It works with the natural shape of your foot, “supporting” it rather than letting it do all the work on its own.
Arch Support does everyone good, but if you suffer from a condition like Plantar Fasciitis or spend long days on your feet, it’ll do you a LOT of good.
Good arch support in shoes could help with:
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Feeling more supported during long days on your feet
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Reducing that tired, heavy feeling that can build up over time
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Promoting a more stable and balanced feel as you walk and stand
The Comfort Co has worked closely with podiatrists since our inception. We know the positive effects Arch Support can have on people’s health. Whether that be at an alignment corrective level with brands like Vionic, Scholl (Orthaheel) or Aetrex. Or a more subtle pressure relieving level like Mia Vita or Vitasole.
Either way, it means you get structured podiatrist approved support built right into the shoes, without needing to think about inserts or extras.
Not everyone needs the same level of support. That is why different Comfort Co styles use different support setups, depending on what the shoe is designed for. If you’re stumped on where to start, get in touch with a Comfort Concierge via live chat on our website, or come visit us in store and we’ll be happy to walk you through it.
If you want to learn more about Arch Support, we wrote a blog on it here.
Premium Cushioning: Why It Affects All-Day Comfort
Cushioning is so much more than how soft your shoe feels. Proper cushioning encompasses everything you feel underfoot, every single step.
This includes things like shock absorption and rebound through things like EVA outsoles. Memory Foam footbeds to conform to your foot and provide that plush supported feel. Or even Meta-Rocker shaped soles to use your momentum to push you forward with every step.
As you can see, well thought about cushioning can be very different depending on the shoes purpose.
Supportive, well-designed cushioning will help with:
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Reducing that “pounded” feeling after long periods on your feet
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Making shoes feel more comfortable for longer wear
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Helping you stay on your feet more comfortably throughout the day
The good news is that The Comfort Co has done the thinking for you! In every shoe we stock we have painstakingly waded through every single element of cushioning. To help make sure you get the best result for how the shoe is meant to be worn.
If you think the cushioning will be perfect for the purpose of the shoe, it probably will be (unless you wanted to run a marathon in heels or something).
The right cushioning works together with support and fit to create comfort that lasts beyond the first few steps.
You can explore our cushioning guide if you want to understand the different types and what might suit you best.
Fit and Adjustability: The surprise heavy hitter for comfort
Research suggests that up to 72% of people wear the wrong sized shoes. Even the best support and cushioning will not feel right if the fit is wrong.
Fit goes further than shoe size. It is about how the shoe works with your foot shape, how secure it feels, and how easily it can be adjusted to suit you. Getting a shoe that fits well is important. Having adjustability to respond to changes in your feet is even better.
That is why Fit and Adjustability are a core part of the Recipe of Comfort. We build this in by including as many points of adjustment as possible, like straps, laces, and buckles, along with subtle fit features such as zips for easy entry, strap extensions, and foot fillers, across as many styles as we can.
Good fit and adjustability in shoes could help with:
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Keeping your shoes feeling secure and supportive throughout the day
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Making small adjustments to suit changes like swelling or foot shape
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Making it easier to find a style that suits your foot shape and your needs
When a shoe fits well, everything else works better. Support feels more effective and cushioning feels more comfortable, and your shoes are more likely to feel good for longer.
To learn more about why fit matters and the dangers of going without, you can read the blog we wrote about it here.
Why the Recipe of Comfort Matters
There is no single perfect comfort shoe for everyone. However, the Recipe of Comfort means that every shoe in The Comfort Co range will at bare minimum least come close.
We all move differently. We all have different routines. Some days are spent mostly on your feet. Others are lighter and more relaxed. That is why every Comfort Co shoe uses the same three ingredients, but has applied it differently for different purposes.
All of our shoes are designed to help. Finding the one that suits your lifestyle and your needs best is what makes the biggest difference.
We’ve done the heavy lifting for you. Wherever your shoes are comfortable to be seen, they should be comfortable to wear too.
The Recipe of Comfort is not about chasing trends or focusing only on how a shoe feels in the first few minutes. It is about creating shoes that keep you comfortable. From the moment you put them on, to the moment you take them off. With health benefits to keep you comfortable for years to come too!
Find Your Best Recipe of Comfort
You do not need to overthink it.
Whether you are looking for shoes for work, walking, travel, or everyday wear, the Recipe of Comfort is built into every Comfort Co style. The key is choosing the balance of arch support, cushioning, and fit that feels right for you and what you do.
We’re here to help! If you can, pop into a store for a chat. If not, jump on live-chat.
We’ve put together the perfect recipe. So, when are you coming to dinner?